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Tuesday 20 August, 2019 | RSS Feed

About La Croix, Brands and Wine Prices

I was at the launch of a concept store in the new Ion Shopping Centre the other day - (everybody living on the greater land mass of South East Asia will no doubt have heard about the building with enough digital screens and spot lighting to create it`s very own carbon foot-print.)

We were providing the wines for the launch and I was bemoaning my fate for being relegated to the shallow end of the gene pool whilst oggling the million dollar coat hangers dragging $5 000 jackets along the floor of the runway...

It is a favourite sport of mine to wonder at the titanic power of famous brands and it reminded me of the British sitcom "Absolutely Fabulous" when that now world famous tai-tai Edwina blurted out to her friend - when asked what she was wearing - "It`s La Croix Sweetie!!"

The outfit she was wearing at the time looked like Liberace had thrown up all over her, but the point was made - if the label works - so does the product - this may be true for fashion but thank heavans, not so much in the wine world.

We have all heard the urban legends of "new-money" oligarchs mixing maddeningly expensive Chateau Lafite Rothschild with Diet Coke, whilst ensuring that the Lafite bottle is displayed in full view of all the people in the restaurant.

At the end of the day thankfully the world is becoming more and more confident of just buying what they like to drink and not what supposedly impresses others. I hope and trust that this trend grows more and more, and bring to an end the blind following of wine brands and labels that supposed critics flaunt or flog at will...

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